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Service-Based Guide: The Local Powerhouse

Featured Example: Wiz Cleaners (Liliana)

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LEARN MORE FROM LILIANA AND HER JOURNEY

The Strategy

Focus on "High Touch, High Trust." Service businesses live and die by local reputation.

The Blueprint

  • Stage 1: Validate your service with 3 neighbors before buying equipment.
  • Stage 2: Get liability insurance—essential when entering someone’s home.
  • Stage 3: Use the "Founding Client" script to land 10 recurring weekly accounts.

The Liliana Lesson

She didn't buy a van first; she bought a vacuum and proved the demand.

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