Freelancing and Fractional Guide: The Strategy Partner
Featured Example:Â Shakoi Digital
Shakoi Digital represents the "Fractional" model—providing high-level strategy and technical execution (like CRM and automation) for businesses that aren't ready for a full-time hire.
LEARN MORE FROM SEAN AND HIS JOURNEY
The Strategy
Moving from "Worker" to "Strategist." You aren't just doing tasks; you are building the "Engine" for other businesses.
The Blueprint
- Stage 1 (Spark): Auditing your unique skill set—specifically in CRM, MarTech, or business operations—to see who needs your help.
- Stage 3 (Sales): Using high-ticket "Fractional" agreements rather than low-cost "Gigs." This requires a professional pitch using Open Sans typography to signal authority.
- Stage 5 (Team): Outsourcing the repetitive technical tasks to junior contractors so the founder can stay in a high-level consulting role.
The Shakoi Lesson
The most valuable "Engine" (Stage 4) you can build is one that manages your own client onboarding and reporting, freeing you up to be the visionary.
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